Motivation and goals work together to ensure the success of a business. Business owners and managers as well as employees need to understand the correlation between the two. Poorly defined business goals or having no goals whatsoever will certainly cause low motivation and usually will cause the business to flounder and eventually close its doors. Specific business goals within reality give the owners, managers and employees a definitive target to strive for and achieve.
Specific goals set by the business owners allow the employees to have a tangible target to attain. Vague goals with no definitive specifications do not give the company or the employees something explicit to work towards. Without specific goals there is no motivation towards reaching the end objective as there is no end objective. Companies with well-defined goals within the realm of reality give the employees as well as the owners something to work towards and will usually help to cultivate positive motivation.
On the other side of the equation, just as business goals affect employee motivation, motivation has an important effect on attaining the set goals. Even well-defined attainable goals will be difficult to reach if motivation is low. To cultivate and achieve high motivation the company must provide a positive working environment, culture, and attitude. A positive business atmosphere without undue stress and pressure can provide the encouragement necessary to promote high motivation. As can be seen there is a direct correlation between goals and motivation in business and the delicate balance must be maintained for a business to be successful.